7 Star Brand Values

Our 7 Star values of purity, innovation, quality, freshness, expertise, service and trust form the foundation of our brand. These values showcase our commitment to excellence and outline they key elements that are an integral part of our operation and product offering.

 

Purity:

We source only the finest wheat grains from the best wheat producing countries, for our production purposes. The quality of our natural ingredients is what helps us to retain the natural goodness, purity and quality of our 7 Star Flour range.

 

Innovation:

We embrace the latest trends and advancements in food technology and apply them to the age-old craft of milling to ensure a modern, dynamic and truly innovative operation.

 

Quality:

At every touch point of our operation, from procurement to packaging, we meticulously monitor the quality of our ingredients and products and conduct rigorous checks to ensure that we are delivering on our promise of guaranteed quality.

 

Freshness:

The strategic location of our mill at the Colombo Port ensures that all wheat grain shipments are stored in optimal conditions and processed immediately. Our facility is located in a shipping and commercial hub, so all of our products are distributed swiftly across the island and region, and this in turn helps to retain the distinctive freshness that is a quintessential part of 7 Star brand.

 

Expertise:

Our wealth of global expertise and access to the best resources, stems from our close association with our parent companies. With the support of a highly trained team, the best milling professionals and technicians in the industry as well as the backing of Al Ghurair Foods and the Emirates Trading Agency, we are able to deliver quality products and seamlessly ensure the satisfaction of our valued customers.

 

Service:

The 7 Star brand was conceptualized by a hand-picked team at Serendib Flour Mills, who have thorough knowledge, experience and skills in the areas of production, marketing and customer service. Our ability to forge strong and lasting partnerships with our customers whilst offering superior standards of service, gives the 7 Star brand a distinct edge in the marketplace.

 

Trust:

The 7 Star Flour range has become synonymous with the promise of high standards, reliability and exceptional quality and these are the very cornerstones of our brand. Due to our unwavering commitment to deliver guaranteed quality and consistency across our entire product portfolio, we have been able to instill a deep and lasting sense of trust within our customers.