Serendib Flour Mills (Pvt) Limited, a flour milling company based in Sri Lanka is a joint venture strengthened by the combined business acumen, financial stability and individual expertise of two reputed companies – “Al Ghurair Foods” and “Emirates Trading Agency”. Whilst Al Ghurair Foods is owned by the Al Ghurair family that has nearly 30 years of experience in the hygienically state-of-the-art processing facilities itself in the gulf region, Emirates Trading Agency is known as the largest volume shipping transporter of grains in the gulf region, is a part of Al Ghurair Group of Companies, who are the most revered and leading business house in the United Arab Emirates

Serendib Flour Mills (Pvt) Ltd is the flagship project of Sri Lanka Governments’ Board of Investment’s (BOI) aim to broad base flour production industry. Incorporated in December 1999, the company has invested US $ 56 million in its Colombo port based ultra modern state-of-the-art flourmill and has the capacity to mill 1000 metric tonnes of wheat per day and produce the “Seven Star” range of flour products with uncompromising focus on quality as the core values of our corporate philosophy.
The Board of Directors of Serendib Flour Mills are :

Mr M.J.C. Amarasuriya Chairman
Mr Essa Abdullah Al Ghurair Director
Mr A.K. Noorul Haque Director
Mr Arif Buhary Rahman Director
Mr Ahmad A. Al Ghurair Director
Mr Mohamed Mahboob Director
Mr Ahmed Syed Salahuddin Director
Mr Ameer Mohamed Ismail Director
Mr Sathak Abdul Kadar Director

Al Ghurair Foods, has made tremendous progress over the years, growing from a small flour mill in 1976 to a technologically advanced, world scale, multi products, manufacturing enterprises with a turnover of over a billion dollars. Al Ghurair Foods is also one of the largest food manufacturing and marketing businesses in the Gulf having a large customer base extending across the four continents and flour business is the flagship of Al Ghurair Foods.
Emirates Trading Company is primarily a contracting firm in the U.A.E. with expertise ranging from Civil Construction to Electro Mechanical, Elevator Engineering and Facilities Management. Since its inception in 1973, the firm has completed projects and numerous landmarks in the Emirates stand testimony to the firm’s engineering capabilities. The company is a part of Al Ghurair Group of Companies, who are the most revered and leading business house in the United Arab Emirates. From a modest beginning as a trader in building materials, the company has grown to become the largest dealer of dry bulk cargo in the region with a global network of offices and experienced staff, it successfully meets the changing requirements of a demanding clientele.

It is this success, experience and expertise that provides the strength to Serendib Flour Mills (Pvt) Limited in Sri Lanka too. Flour, in its multiple variations such as Baker’s Flour, Rotti Flour, Biscuit Flour, Atta Flour are basic food commodity that reaches millions of people in numerous end-product forms, transcending age, gender, or social barriers.

We follow the honored tradition of Al Ghurair Foods, in pursuit of excellence. The varieties of “Seven Star” flour, of Serendib Flour Mills (Pvt) Limited, further to being entrenched with quality, taste, availability and affordability are the hallmarks that distinguishes Serendib Flour Mills (Pvt) Limited in the bakery industry. This is well identified in the “Seven Star” crest of ours.

1. " Seven Star ” Baker’s Flour
2. “ Seven Star ” Rotti Flour
3. “ Seven Star ” Biscuit Flour
4. “ Atta flour”
5. “ Noodle flour”
6. “ Wheat Bran”

“ Seven Star ” Bakers Flour : Bakers flour has high quality gluten and is very versatile, making it suitable for baking a wide variety of breads, buns, and other products. The flour is white in colour having high water absorption with good dough strength, which allows the baker to maximize the number of bread loafs per kilogram of flour thus maximizing his profit.

“ Seven Star ” Rotti Flour: This flour is specially milled for eateries using best quality wheat. The extensibility of the dough is high, making it ideal to make Godhamba rotti, Parata Naan and other eatery products.

“ Seven Star ” Biscuit Flour: The crispy delicious taste of Biscuits could be produced with special variety of high quality wheat.

“ Atta Flour ” : This flour contains a high amount of protein and it is a whole wheat flour most commonly used for making Chapathi, Puri, Naan and even Rotti etc

“ Noodle flour ” : Noodles flour has rich nutritious properties which we personalise and cater to each individual client with their own specifications/requirements for the end-product manufacturing process.

“ Wheat Bran ”: Wheat Bran is mainly used for making animal feed which makes it easy to digest and absorb.

In the modern, quick paced life styles time is a great concern and we produce wheat flour high in nutrients obtained by milling wheat and due to its convenience in food preparation, flour is the first choice of the health conscious modern people. We utilize best type and quality of wheat to make wheat flour.

In brief, “Seven Star” exemplifies our faithful adherence to:
- Purity
- Innovation
- Quality
- Freshness
- Expertise
- Service
- Trust

Purity - Wheat milled from the lush, golden fields across the world epitomizes what the Seven Star range represents. We ensure that all our customers receive quality products and in addition we insists on absolute cleanliness.

Innovation - We have the ability to blend wheat and be innovative in the development of various varieties of flour such as Baker’s Flour, Rotti, Atta and Biscuit Flour among others.

Quality – For us quality is the key to success which is an essential and distinguishing attribute in every product we make, the process we follow from procurement of wheat, milling, storage, distribution as well as delivery to the customers is meticulous.

Freshness - With Serendib Flour Mills based within the Colombo port, we are able to deliver the wheat flour to the customer and industry speedily.

Expertise - This is the sixth flour mill opened by the Al Ghurair Group of Companies, Dubai. With our wealth of global experience and highly trained employees we have the required expertise to provide appropriate solutions to both Sri Lankan customers and consumers.

Service – The Seven Star brand is built on the foundation of a handpicked team of production, marketing and customer service personnel who are geared to serving as well as forging strong partnerships with our customers.

Trust - Seven Star is all about trust, about having an effective partnership with the customer, with the assurance that all products from the Seven Star brand come with quality that you can have absolute trust in. Thus, our crest of Seven Stars symbolizes our corporate culture in its totality.

We, Serendib Flour Mills (Pvt) Limited considers each customer and potential customer as unique and the business philosophy is essentially simple and goes to great lengths to ensure the smooth operations of the customers 24 x 7. Our technical and marketing teams are constantly involved with training bakers/their staff on latest baking techniques. We also conduct island wide bakery demonstrations on new products and techniques, thus extending a helping hand and providing a genuine supportive atmosphere to uplift the skill level of the entirety of the bakery industry of the nation.