Serendib Flour Mills strengthens online presence with the launch of its new corporate website


20th January 2017, Colombo: Serendib Flour Mills recently launched its new corporate website, in keeping with its vision to strengthen its online presence. The website ( was modernized and updated to provide vital information and details to the companys stakeholders with ease and convenience. The new website is fully optimized, features a fresh and sleek design as well as new content. Additional information was also incorporated in keeping with internal business changes and the companys renewed commitment to nutrition and sustainability.

The website was officially launched by Kevin OLeary CEO, Serendib Flour Mills, at the Annual Sales Conference at the Airport Gateway Hotel in the presence of the companys customers, suppliers, partners and management.

The new website was developed with the assistance of Pxyle and features the companys corporate video, information on the health benefits of wheat flour, essential product information and an overview of the companys quality control protocols, CSR and sustainability initiatives. Details of key distributors and all of their relevant contact information have also been provided.

The website also contains a vast collection of recipes that can be made from SFMLs 7 Star range of wheat flour. Brief profiles of the companys senior management are also available and highlight the collective strengths and expertise of the entire team. The website also showcases the companys commitment to minimizing its carbon footprint and operating an environmentally-friendly facility with minimal water and energy wastage.

Commenting on the launch of the new website, Kevin OLeary CEO, Serendib Flour Mills stated: We are delighted to officially revamp and launch our website, which is an extremely important digital platform for us. Our website is the first point of reference for our business and industrial partners who want to learn more about our capabilities, background and operations. Additionally, our customers can also now use the website to learn more about our wheat flour products and their many benefits. We have made considerable efforts to ensure a crisp and elegant layout which features clear and in-depth information about all of the key aspects of our milling, distribution and sales and marketing operations.

The website also provides links to the companys key social media platforms including Facebook, LinkedIn, Youtube and Instagram. It also serves as an important platform for showcasing the companys latest news stories, milestones and accomplishments. Potential employees are also welcome to search for vacancies and learn more about the companys workplace culture on the dedicated careers section.

Serendib Flour Mills is one of the leading flour mills in Sri Lanka and is a joint venture between Al Ghurair Foods (AGF) and Emirates Trading Agency (ETA). The companys iconic 7 Star brand of flour has been nourishing the nation for 7 years and embodies the qualities of purity, innovation, quality, freshness, expertise, service and trust. Serendib Flour Mills is committed to becoming the number one producer of wheat flour in Sri Lanka and the preferred flour supplier in international markets.