Serendib Flour Mills (SFML) was founded with the vision to provide the highest quality flour products to Sri Lanka.

After completing the construction of its state-of-the-art milling facility, the only one of its kind in the country, SFML began its commercial operations. The company introduced its first product, All-Purpose Flour, to the Sri Lankan market, marking the beginning of its journey in the food industry.

In its first year of operations, SFML quickly captured a sizable market share. The company was the first to identify and segment the market, launching a range of B2B products, including Bakers Flour for the bakery industry, Rotti Flour for the eatery industry, and Household Flour for domestic use.

Recognizing opportunities in the B2C market, SFML expanded its retail product range to include All Purpose, Atta, Wholemeal, Cake, and Semolina Flour in 1 kg formats. This move further solidified SFML’s presence in the Sri Lankan market.

SFML relaunched its B2B product range and focused on strategic expansion and operational efficiency. This period marked a pivotal phase in the company’s growth trajectory, positioning it for continued success in the years to come.

SFML undertook a major rebranding initiative with the introduction of a new logo and packaging for its 7 Star brand. Additionally, SFML made history by launching the first-ever fortified flour products in Sri Lanka, enriched with essential minerals such as iron and folic acid to support national nutrition strategies, particularly for children and expecting mothers.

7 Star Flour was honored with the Silver Award in the B2B category at the SLIM Brand Excellence Awards, recognizing its outstanding contribution to the industry.

In response to growing market demand, SFML expanded its milling capacity by 50% by investing in state-of-the-art Buhler machinery. This expansion allowed the company to better serve its increasing customer base and continue its growth.

SFML unveiled a new corporate logo that symbolizes the core values of the company: courage (lion), purity and peace (water lily), and nourishment (wheat). Additionally, SFML launched 7 Star Fibre Plus 1kg, catering to the growing health-conscious consumer market.

SFML continued its innovation streak with the introduction of Premium Bakers’ Flour. This superior-grade flour was designed for the bakery industry, enabling the production of premium-quality bakery products.

In 2024, SFML celebrated over 15 + years of excellence in the Sri Lankan flour industry. To mark this milestone, the company re-launched its retail range with a refreshed look and introduced a tribute song, Gunakirula, honoring the company’s journey and the contributions of its employees, distributors, Bakers, retailers and all other stakeholders. Additionally, SFML launched Adhi Shakthi Wheat Flour in collaboration with the Plantation Human Development Trust (PHDT), a fortified product aimed at improving health and addressing micronutrient deficiencies in Sri Lanka’s plantation communities.